Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or flaming out; it’s a scenario that was demonstrated in several developments over the past week.  Meanwhile, prominent companies in the space continue to reshuffle their leadership teams, with Magnite’s recent C-suite departures interpreted by industry observers as a sharpening of its commercial focus.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.