Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

This story was originally published on sister site, Glossy. Following Nike’s Boston Marathon backlash, competitors jumped on the opportunity to define "movement" on their own terms, beyond the marathon run. In the days leading up to Monday's Boston Marathon, Nike installed a series of signs near its Newbury Street store, including one that read, “Runners welcome, walkers tolerated.” The message drew immediate criticism online, with runners calling out the wording as exclusionary, particularly given how common it is for participants at all levels to walk parts of a marathon.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.