Pinterest debuts audience extension offering on CTV

During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now activating it with a CTV ad launch. Related Insights Business of TV Meta eyes CTV expansion to fuel its next wave of ad growth Read More Pinterest today announced that advertisers can purchase the social platform’s audiences on third-party CTV properties, a facility made possible by its $300 billion-plus purchase of tvScientific, which it closed earlier this year. It’s the first time the social platform has made its 600 million monthly active users available to marketers on third-party media properties — a technique widely termed as “audience extension” — with Pinterest using this week’s POSSIBLE conference, hosted in Miami, Fla., to trumpet the launch. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.