Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena wants to make sure it has the tech in place to help advertisers make that shift. Its new ChatGPT AdBridge tool does this by turning clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns. It analyzes those campaigns to generate keyword lists and negative keywords that can be uploaded directly into ChatGPT’s ad platforms. It also surfaces what’s working competitively in a given category so advertisers aren’t just transplanting old campaigns but walking in with some intelligence about where to compete — including which brands are appearing in a given auction, how frequently, as well as on which prompts. “We know with a high degree of confidence these budgets will come from search somewhere, we’ve had people say that on a customer advisory bureau,” Fletcher said. “So the best place to start is with your mature Google Ads campaigns.”Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.