As holdcos sour on The Trade Desk, Stagwell goes all in

Stagwell has picked its dancing partner to shape its approach to agentic media buying. The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency network’s ad tech stack, making the companies the latest industry players to pair off in search of an advantage. The deal was also a display of confidence in an ad tech kingpin that’s seen agency goodwill leak away in recent months. “We’re in [it] together,” said Matt Adams, global CEO of Stagwell Media Platform.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.