Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Something strange is happening in culture and marketers are only just starting to notice it. For the better part of a decade, the game was scale – reach more people, feed the algorithm and serve more content. Then generative AI arrived and took that logic to its endpoint. Now anyone can produce anything for almost nothing. The feed never empties. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.