Marketers join OpenAI’s ad pilot, nudged by FOMO

OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers — or whether they’re participating out of of FOMO (fear of missing out). Live testing of ads in ChatGPT officially kicked off in early February with brands like Williams-Sonoma, Target and The Knot Worldwide. Brands like DSW and BEHR told Digiday about their own pilots, but have yet to point to meaningful returns from the platform’s early ad products. A spokesperson for The Knot declined to share specifics regarding its pilot and early results. DSW said it was too early to provide findings.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.