Marketing strategists search for a solution to AI’s all-too predictable outputs

Surprisingly early in the era of AI’s influence on the creative process, a problem is arising: sameness and homogeneity. Besides not using AI to help, are there other workarounds? Marketing strategists are now habitual users of generative AI. But as tools like ChatGPT and Claude embed deeper into the work of agency execs and freelancers, more strategy practitioners are finding that the predictability of their responses is putting a lid on productivity gains. And as they search for a workaround or architectural solution to the so-called “sameness trap”, ad execs are confronting questions over how they add value for clients, as well as how much they take — and expect — from AI tools, and who gets credit for originality. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.