Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

This story was originally published on sister site, Modern Retail. As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump. For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon — through May 29. Kroger quadrupled fuel points on two weekends in late March and early April to “[give] customers more ways to stretch their budgets,” the company said in a news release.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.