Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet. The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.