How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those […] The post How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases appeared first on Search Engine Journal.