Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

This week's Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers' commerce businesses. Traffic down, commerce up Condé Nast restructuring, Vox Media looking at selling, and more Traffic down, commerce up Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are converting better.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.