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รวมข่าว นโยบาย และ incident จากแหล่งทางการ + ชุมชนทั่วโลก สำหรับคนทำโฆษณาไทย
Big marketing chief shakeups last month signal clues about how the role is evolving
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. The post LinkedIn’s AI is changing how content gets distributed appeared first on MarTech.
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. The post Martech replacement is slowing, and that changes everything appeared first on MarTech.
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. The post If your AI content feels generic, this is why appeared first on MarTech.
We're introducing new tools for parents supervising Teen Accounts to help them understand how their teens are using AI. The post Helping Parents Understand the Conversations Their Teens Are Having With AI appeared first on Meta Newsroom.
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.
Creators and fans can now connect in real-time, public group conversations during the biggest cultural events. The post Live Chats on Threads: Because Big Moments Are Better Together appeared first on Meta Newsroom.
Beginning next month, advertisers will be able to customize which tiles they see in Kokai, filtering for the metrics and tools most relevant to their workflows.
As we mark the first year of building Edits, we're sharing a look back and a preview of what we’re excited to build next. The post One Year of Edits: Built For and With Creators appeared first on Meta Newsroom.
Shane Peros, managing director of Global Media, Entertainment & Distribution, Google Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on an
Thomas previously spent five years leading CBS News' flagship morning show.
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook. The post A whole new way to think about TV advertising appeared first on MarTech.
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. The post B2B marketers are drowning in data but starving for insight appeared first on MarTech.
Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut