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รวมข่าว นโยบาย และ incident จากแหล่งทางการ + ชุมชนทั่วโลก สำหรับคนทำโฆษณาไทย
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. The post How to choose the right research partner and get better B2B results appeared first on MarTech.
Integrating AI shouldn't mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice. The post AI + human ingenuity: Where creative and technical teams meet appeared first on MarTech.
As CEO, John Ternus will have to scale a services business beloved for its discretion.
VML vet JJ Schmuckler joins to lead the digital transformation network into its next era
For three days, the people who actually run social came together at Social Media Week to unpack what’s working right now and what’s coming next. Now, you can catch it […]
The financial firm is working with Spectrum Reach, Tubi, and Warner Bros. Discovery.
Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.
IRL events are becoming increasingly important pillars of a content creator's growth strategy; here's why.
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
We're breaking ground on a new AI-optimized data center in Tulsa, Oklahoma. The post Breaking Ground on a New AI-Optimized Data Center in Tulsa, Oklahoma appeared first on Meta Newsroom.
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-look
Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effe
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making. The post Microsoft updates ads platform for AI-driven discovery appeared first on MarTech.
Updated with information on new privacy laws in Rhode Island, Oklahoma, and Alabama. The post U.S. state data privacy laws: What you need to know appeared first on MarTech.
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. The post Before you buy another AI tool, ask these 5 questions appeared first on MarTech.